The Daily Show’s Jon Stewart on Oreo: ‘What the F***?’

On Monday, The Daily Show host Jon Stewart delivered a 14-minute monologue dissecting and mocking the virtue-signaling virus that has spread throughout big corporations. His primary targets were phony nods to woke causes (LGBTQIA+, BLM, climate change, etc.), but Stewart also called out the insincerity of companies’ expressions of patriotism.

Included in his send-up was a blast against Oreo‘s contrived “Proud Parent” video from 2020, which depicted a grown-up lesbian daughter returning to her parents’ home with her partner to an expectedly disapproving father. Stewart’s comments on the sandwich cookie’s co-branding with the LGBTQ agenda — which has been the subject of criticism by NLPC in videos, blog posts and a shareholder proposal — start at about 1:35 in the video embed below:

Toward the end of the segment, Stewart asks, “Why are we allowing ourselves to get worked up over whether giant multinational corporations are pro-gay or have traditional American values? Because corporations have but one value: shareholder value.”

At least that’s the one value they should have.