Oreo’s PFLAG Promotion Went Almost Silent for Pride Month

For most of this year, NLPC has called attention to the inappropriate partnership that Oreo established with militant gender ideology group PFLAG, which advocates for the accessibility of explicit books and materials for children in schools and libraries, and also promotes gender transitioning treatments for minors without the consent of their parents.

We highlighted this controversial relationship via a shareholder proposal that we sponsored at the annual meeting of Mondelez International, which is the cookie brand’s parent company. NLPC also called attention to their partnership in two separate videos we produced and posted.

Each of the past three years Oreo’s passionate promotion of the LGBTQ political agenda, through its partnership with PFLAG, has been primarily featured on its social media accounts — namely Twitter, now X. June, or “Pride Month,” saw extra activity regarding the co-promotion between the two entities each year.

NLPC compiled a list of roughly three dozen Oreo/PFLAG/LGBTQ tweets which can be viewed here. Readers of the page will notice that in 2021, 2022, and 2023 on June 1 of each year, Oreo proclaimed its recognition of LGBTQ “Pride Month” and its partnership with PFLAG — with additional posts that either led up to, or followed, during the month, with similar acknowledgments about their partnership.

This year has been very different following NLPC’s campaign. Oreo’s account on X has remained silent about both Pride Month and PFLAG. A scan of the brand’s accounts on Facebook, Instagram and TikTok revealed only a singular, mid-month pro-PFLAG post on Instagram, which can be viewed here.

Dirk Van de Put/PHOTO: Fortune Brainstorm Reinvent (CC)

To be clear, Mondelez and Oreo have not backed off their support for child grooming via its Pride Month celebration or its partnerships with LGBTQ groups. Under the leadership of Chairman/CEO Dirk van De Put, the company has donated significant sums to the cause in the past and presumably still does so. And Oreo still features a “support PFLAG” message with a hotlink to the organization’s website on the brand’s special “Pride” webpage.

The sandwich cookie is clearly not as loud and proud as it once was. But that’s still not good enough.

 

 

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Tags: Dirk Van de Put, gender ideology, LGBT, Mondelez, Oreo, PFLAG, transgender