Corporate campaigns, by intent, make headlines. Their resolution can be far less dramatic. Such was the case with the United Food and Commercial Workers’ campaign against Smithfield Foods. Since 2006, the UFCW had been waging a full-fledged war against the company. Its picketing, boycotting, leafleting and media event-staging were the culmination of a 15-year effort to organize roughly 5,000 workers at its Tar Heel, N.C. pork processing plant, about an hour and a half’s drive south of Raleigh. The campaign became so intense (or abusive, depending on how one looks at it) that Smithfield last October filed a federal civil racketeering and extortion lawsuit against the union, accusing it of willfully disseminating misleading information designed to destroy the company’s stock price and sales. Now, suddenly, peace has broken out.
On Monday, October 27, Smithfield and the UFCW issued a joint statement indicating they had reached an out-of-court settlement. The statement … Read More ➡