This week there has been a backlash against the National Basketball Association from China, following a tweet supportive of the pro-democracy Hong Kong protests by Houston Rockets General Manager Daryl Morey. After the immediate outcry, Morey deleted the tweet and the NBA and its partners began to grovel apologetically to the Chinese communists. The league has a reported $1.5 billion deal with a Chinese streaming company to broadcast its games, and an estimated 500 million citizens watched games last year.
Viewership isn’t all that’s at stake. Athletic shoe companies such as Adidas and Nike enjoy American support but desperately want to expand their audience and customer base overseas, especially to China. The hostile response to the tweet from the communist government threatens that market segment, where Nike took in an estimated $6.2 … Read More ➡