The “woke”NBA – whose players (with few exceptions) wouldn’t stand for the Star-Spangled Banner but do stand human rights abuses in China – had a bumpy reopening last week following this year’s shutdown due to COVID-19.
So did one of its top broadcast partners, ESPN.
As Breitbart (aggregating reports from Outkick.com and The Athletic) reported on Sunday, NBA/ESPN saw its television ratings drop on Friday night following the numbers the league saw on the night of its return from dormancy on Thursday. The sports-starved American public apparently doesn’t have an appetite for millionaire athletes complaining about “systemic racism” while they kneel for the National Anthem and at the same time refuse to decry human rights abuses by the communist Chinese.
Meanwhile ESPN reported about the NBA’s involvement with a training academy in the Chinese province of Xinjiang, where millions of Uigher Muslims … Read More ➡
The open letter on Friday by Republican Sen. Josh Hawley, to NBA Commissioner Adam Silver, exposed the hypocritical worldview of the leftists in the league and in the media.
That will likely be the best result, rather than seeing the Missouri Senator’s missive produce any meaningful change in how the league manages itself.
Hawley called out Silver and the NBA over its decision to permit its players – more than 80 percent of whom are black – to replace the names on the backs of their jerseys with messaging that for the most part fits the term “social justice.” That is, players can opine just as long as they don’t advocate for the welfare of police officers. Or for victims of Chinese oppression.
The NBA limited the messages players could display to a handful. Needless to say, none expressed support for anything other than … Read More ➡
Have the corporate world and U.S. professional sports leagues finally gone too far carrying water for America-haters?
This week there has been a backlash against the National Basketball Association from China, following a tweet supportive of the pro-democracy Hong Kong protests by Houston Rockets General Manager Daryl Morey. After the immediate outcry, Morey deleted the tweet and the NBA and its partners began to grovel apologetically to the Chinese communists. The league has a reported $1.5 billion deal with a Chinese streaming company to broadcast its games, and an estimated 500 million citizens watched games last year.
Viewership isn’t all that’s at stake. Athletic shoe companies such as Adidas and Nike enjoy American support but desperately want to expand their audience and customer base overseas, especially to China. The hostile response to the tweet from the communist government threatens that market segment, where Nike took in an estimated $6.2 … Read More ➡