Apple CEO Tim Cook claimed recently that he and his company do not engage in the dirty business of “politics” but only “policy.” He is supposedly above it all, guided instead by doing “what’s right.”
Cook acknowledges that some may not like his “policy” decisions, but that he thinks they admire Apple’s leadership for sticking to their principles. He added that the company only weighs in where it has a “legitimate position or lens on the issue,” like climate change, education, immigration, and transgender restroom policies.
“I think people appreciate that, even when they do disagree,” he said, explaining his beliefs about the role of business in public issues. “We do them out of believing deeply that they’re right and we do have a unique lens. We focus on the policy, not the politics.”
Cook has a self-serving definition of “politics.” It apparently does not include raising money for candidates, lobbying Congress, or plunging the company into some of the most controversial and divisive issues of the day.