Starbucks’ Refugees Move Costs Them With Customers

PHOTO: sillygwailo/Creative Commons

Starbucks and its CEO Howard Schultz are known well for wading in to divisive political issues and in support for liberal candidates like Hillary Clinton, yet it never seems to cost them significantly in either sales or stock price.

Even when Schultz told shareholders to sell if they don’t agree with corporation stances on issues like gay marriage, customers and investors have largely stuck around.

That trend likely won’t change after the latest controversial stance that Schultz took, utilizing the policies of the company he leads (until early April, when he steps down) to advance his political goals. But some cracks are showing with this one.

Last month Schultz announced the company would hire 10,000 refugees in its stores around the world, after President Trump’s executive order that temporarily prohibited visits from citizens of seven nations that showed a heightened terror threat to … Read More ➡