Apple CEO May Be ‘Boring,’ But He’s Also Political

Earlier this month Apple Inc. announced that CEO Tim Cook (pictured) and other executives saw their pay reduced for 2016, due to a shortfall of revenues and profits against expectations.

Last year was the first time Apple’s annual revenues shrank since 2001, just before their late CEO Steve Jobs introduced the iPod music device.

Business journalists cited various reasons for the disappointing results. Part of the blame was placed on weaker than expected sales of the iPhone 6s, which Apple anticipated would draw stronger interest in upgrades from current users. Others noted the lukewarm reception to Apple’s smartwatch, and the company’s failure to wow the public with any new products since Jobs died in 2011. And some point to the fact that the Cupertino, Calif.-based tech giant has fallen behind competitors at Amazon and Google in the development of voice-activated artificial intelligence.

In light of that complaint, … Read More ➡