GM’s Advertising Identity Crisis Hurting Sales

Volt gay adIt looks like General Motors is going through an identity crisis as its marketing strategy has flip-flopped by changing its targeted audience. The new General Motors’ truck ad, “Strong,” targets conservatives by honoring a heroic and manly GM truck buyer with lyrics that describe him as a “love one woman for all his life” type of guy who arrived at work on time for twenty straight years. The rugged, heterosexual identity of today’s GM differs greatly from last year’s politically correct version when the company won praise for running a “gay” Chevy Volt ad and for flying rainbow banners to celebrate America’s sexual diversity.

As mentioned recently on NLPC, the new GM truck ads have done little to pull buyers of any sexual orientation into dealerships. A recent survey (unveiled here) points to the fact that conservative truck buyers still hold it against GM for taking billions of taxpayer dollars …

Newark Mayor Cory Booker Linked to Pay-to-Play Scheme

Cory BookerThe New York Post reports today:

A Newark nonprofit tied to associates of Cory Booker acted as a clearinghouse for lucrative construction contracts in exchange for donations to his charity and mayoral campaign, The Post has learned.

The Newark Downtown Core Redevelopment Corp., founded in 2005 to buy land for the Prudential Center and develop the surrounding area, has not completed its mission and had doled out multimillion-dollar contracts to companies that made donations to Booker’s pet causes.

Among those firms was the largest demolition company in New Jersey, which raked in $4.7 million from the nonprofit in 2007 and 2008.

The Post quotes NLPC Chairman Ken Boehm:

“The Newark Downtown Core Redevelopment Corp. was supposed to be a nonprofit that would help eliminate downtown blight, according to Mayor Cory Booker,” said Ken Boehm, chairman of ethics watchdog group National Legal and Policy Center. “Instead, the group was plagued with

Survey: Auto Bailout is Drag on GM Truck Sales

A consumer survey taken last week on behalf of the National Legal and Policy Center confirms that public disapproval of the auto bailout continues to dog General Motors, and is likely hurting pickup truck sales, a highly profitable segment of its line.

When 500 consumers in Texas were asked, “Would your decision to buy a specific brand of truck be influenced by whether that company received financial assistance from the federal government?,” 40.08% answered “absolutely.”  Another 11.75% responded “very likely,” and 10.60% responded “likely.” Thus, more than 60% said that the bailout would have some influence on their decision.

Only 23.89% responded “not too likely.”

Texas is the largest truck market in the country, with more sales than the next three states combined.

The release of the survey results comes amidst a major advertising campaign for GM’s full-size trucks – the Chevrolet Silverado and GMC Sierra – with significant visibility …

Are Truck Buyers Avoiding GM Because of Bailout?

One of the most disappointing aspects of last week’s sales results from General Motors was the underperformance of the much-hyped new truck offerings from the company. While the industry-leading Ford F-Series saw sales increase about 10 percent to around 60,500 vehicles for the month, GM’s combined sales for its competing Chevy Silverado and GMC Sierra fell approximately 8 percent to about 46,000 units.

GM’s Obama-appointed management’s performance in trying to explain the declining sales was as lame as the sales results. Amongst the excuses for disappointing truck sales, GM did not include the possibility that a hangover from the auto bailout is contributing to the dip and to many consumers GM still stands for “Government Motors.”

Demographically, truck buyers are older, less urban and more politically conservative than other consumers, just the kind of people who are responsible for all the internet postings along the lines of, “I’ll never buy …

Tesla Fire is About Rushing, Subsidizing Immature Technology, Not Stock Price

Tesla fireA fire (screen capture from Jalopnik.com) that torched a Model S from the formerly Teflon Tesla Motors on Tuesday blackened its front end, lowered its stock price, and (further) revealed a corporate arrogance not seen since Fisker Karmas were alight.

But CEO Elon Musk saw to it that taxpayers were fully paid back their $465 million Department of Energy loan, so as watchdogs over the public purse we can forget all about it and just go on about our business – right?

Wrong. The incident near Seattle still should be of great concern because Tesla still heavily depends on tax breaks (like the consumer’s $7,500 federal credit) and the sale of emissions credits (mainly from California) to partially subsidize the costs of their electric cars. Moreover, the government has invested billions of dollars in the research and development of new battery technology, all in the name of energy efficiency …

EPA’s Emissions Rule Would Likely Increase Carbon Dioxide

enhanced oil recovery

On the heels of the UN Intergovernmental Panel on Climate Change’s official position that human-generated carbon dioxide is “extremely likely” the “dominant” cause of warming since the mid-20th Century, the Environmental Protection Agency’s simultaneously proposed rule to limit such emissions from fossil-fueled power plants is contradictory.

EPA has wholeheartedly sold the global warming “scientific consensus” justification for CO2 limits to the public, and as a result has conducted a “war against coal” in conjunction with environmental pressure groups for years. And President Obama – who was most recently vocal about it in June – called for the elimination of tax breaks for “Big Oil” and has repeatedly expressed opposition to the construction of the Keystone XL pipeline.

So what’s the contradiction?

Under the proposed EPA rule, newly built coal-fired power plants would have to eliminate 40 percent of their carbon dioxide emissions by using not-ready-for-prime-time capture and sequestration …

Durbin Misrepresented Daughter’s Plight in Floor Challenge to Cruz on Obamacare

DurbinSenator Richard Durbin (D-IL) deserves credit for engaging Senator Ted Cruz (R-TX) during the Cruz’s recent marathon speech critical of ObamaCare. The only problem is he misrepresented key facts about his now-deceased daughter’s heart condition, and her ability to receive coverage under health insurance plans.

Moreover, he did not mention that the hospital that treated his daughter Christine was the recipient of huge earmarks of taxpayer money that he arranged. One can assume that Christine was treated as a Very Important Patient. With the full implementation of ObamaCare, will political connections become increasingly important to getting expensive medical treatments, which will not be available to everybody?

As Charles Johnson in the Daily Caller writes:

Sen. Dick Durbin movingly described his sick child’s preexisting condition as a reason to support Obamacare last week, but the Illinois Democrat neglected to mention that his late daughter was easily covered by existing insurance, and that he

Chevy Volt September Sales Plunge – Cost Taxpayers over $13 Million

Akerson and VoltGeneral Motors reported unimpressive sales results for the month of September as sales fell 11%. Core division, Chevrolet, performed the worst with sales down almost 15% year over year. Within that division, sales for the much-hyped Chevy Volt could not even be propped up with its recent $5,000 price cut as results declined to a measly 1,766 units (less than one per dealership) in September. That is a decline of over 38% year over year and just over half of what sold in the previous month.

The floundering sales of the Volt saved taxpayers some money over August when federal subsidies totaled more than $25 million. The federal tax credits for September ring in at about $13.2 million. Taxpayers are on the hook for millions of dollars more in state subsidies, as well.

My best guess for why sales of the unwanted Volt are doing so poorly compared to …

EPA, IPCC Push Ahead Even as Global Warming Theories Crumble

Ten days ago the Environmental Protection Agency issued its proposed rule for the implementation of regulations of carbon dioxide on utilities’ coal-fired power plants. Last week revealed news that there is no reason for costly government-imposed limits on such emissions, as the global warming they were supposed to cause has been absent for 15 years.

That didn’t stop the UN Intergovernmental Panel on Climate Change from issuing yet another alarm on Friday, ahead of its official report yesterday, that said increased carbon dioxide caused by people is negatively affecting the earth’s climate.

“It is extremely likely that human influence has been the dominant cause of the observed warming since the mid-20th century,” said the IPCC’s Summary for Policymakers, which previewed the official physical science findings released Monday. The bold proclamation came despite the widespread failure of Alarmist Science’s computer modeling that foretold a rise in global temperatures in conjunction …

NLRB-Mexico Agreement Undermines U.S. Rule of Law, Sovereignty

Obama discussing U.S.-Mexico partnershipA foreign power, in theory, has no authority to dictate another nation’s domestic policy. But don’t remind the National Labor Relations Board. Late in July the NLRB and Mexico’s Foreign Ministry signed a letter of cooperative agreement to promote the rights of Mexican workers on U.S. soil, regardless of their legal status. The pact commits the board to work with Mexican consulates in notifying that country’s workers in the U.S. of their rights and to investigate employer violations of labor law against their workers here. NLRB Acting General Counsel Lafe Solomon believes the agreement will “promote a broader awareness within the Mexican community of the rights and responsibilities of employees and employers.” This statement appears at odds with the board’s mission. Worse, it exhibits an extreme political naivete. 

International cooperative agreements, for better or worse, are a fact of contemporary life. The United Nations is a set of international agreements. So are the …

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