Are ‘Green’ Corporate Rankings a Scam?

money handshake imageRankings, ratings and scorecards are often only vehicles for environmental groups to draw attention to their cause (as with Greenpeace), and more often than not they are given legitimacy – even when they conflict with other likeminded groups – since a sympathetic media likes to amplify their agenda.

And then there are the operatives who just want to make a buck off the “Green” scam with the creation of faux rankings. Such appears to be the case with GreenBusiness Works, which last week published its 2011 “Southeastern Corporate Sustainability Rankings.” The Atlanta-based group is the creation of a marketing and communications guru named Stephanie Armistead, who years ago converted her agency to one that focuses on the liberal priority of “Corporate Social Responsibility.”

The rankings showered love on companies that any business consultant like Armistead would want as clients. GreenBusiness Works pegged United Parcel Service as the …