Rankings, ratings and scorecards are often only vehicles for environmental groups to draw attention to their cause (as with Greenpeace), and more often than not they are given legitimacy – even when they conflict with other likeminded groups – since a sympathetic media likes to amplify their agenda.
And then there are the operatives who just want to make a buck off the “Green” scam with the creation of faux rankings. Such appears to be the case with GreenBusiness Works, which last week published its 2011 “Southeastern Corporate Sustainability Rankings.”
