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Walmart Heirs Fund Anti-Fishing Activists

Walmart logoRecently NLPC reported that Walmart’s top “sustainability” adviser, who provided significant help in getting the company’s “Green” credibility with environmentalist groups in gear, was Jib Ellison – a former wilderness expeditionist and river guide, and author of a guide on whitewater rafting. The story of his relationship with Walmart, which began with the introduction of Ellison by Rob Walton (son of founder Sam) to former company CEO Lee Scott, is documented in the new book Force of Nature: The Unlikely Story of Walmart’s Green Revolution by Edward Humes.

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