Giant technology companies who deliver much of their services via “cloud” computing – such as Apple, Google, and Facebook – have claimed for years that they generate the massive amounts of electricity they need from renewable sources, despite their obvious dependence on fossil fuels.
For example, Apple has said it has “achieved 100 percent renewable energy at all of our data centers,” but as NLPC has reported and an investigation by liberal Web site Truthout.org confirmed, Apple does not power its servers with “green” alternative energy. Instead – as in the case with its western North Carolina facility – Apple sells the power from the solar farms and fuel cells it owns in NC to utility Duke Energy, and also buys renewable energy certificates (or “indulgences”) to “offset” the carbon dioxide emissions its electricity produces.
“Purchasing offsets is not the same as actually powering something with renewable …
Apple’s hiring of former EPA Administrator Lisa Jackson last week gives her a soft landing place, after she fled her cabinet role spurred by a flurry of evasions and deceits over alias email accounts she and her underlings used to hide correspondence from the public. Her would-be successor, Gina McCarthy, seeks to be confirmed under the same cloud.
It’s unclear why Apple would want or need Jackson, as its (faux) environmentalist credibility is already well established, and the Mac maker already boasts the top figurehead of eco-figureheads on its board of directors, Al Gore.
That’s not to say the evasive, deceptive Jackson isn’t a fit for Apple, a company with a reputation for falsely claiming “green”-friendly policies when the truth shows otherwise. Also like Jackson, the Cupertino, Calif. clan isn’t shy about piling on sky-high costs for the massive amounts of electricity it needs for services like iCloud …
Apple, Inc. has grown into a widely admired and one of the most valuable companies in the world, producing terrific products that generate long waiting lines every time a new innovation is announced. You would think executive leadership would not feel the need to bow to environmental pressure groups to appear it is eco-friendly.
But apparently acceptance by the likes of Greenpeace, and a warm reception at Silicon Valley liberals’ cocktail parties, still ranks high in importance in the corner offices in Cupertino, Calif. – even though their boastful claims aren’t true.
The latest example surrounds Apple’s absurd assertion that its electricity-sucking data centers, which support services like cloud computing and iTunes, are powered completely by renewable energy. Why the Mac-makers would brag about a phony achievement that is so easily debunked makes you wonder how smart they really are.
“Our goal is to power every facility at Apple …
The North Carolina fuel cell project in which former Vice President Al Gore has a conflict of interest as a director of Apple, Inc., illustrates how crony socialism and state mandates to utilize so-called “Green” energy converge to benefit wealthy corporatists at the expense of regular citizens.
Yesterday NLPC reported that Apple’s plans to build a costly fuel cell electricity generation facility adjacent to its new data center in Maiden, N.C., was a conflict for Gore, because plans show Apple has enlisted Bloom Energy to build the project.
In addition to his Apple role, Gore is also an investor in Bloom through his role as a senior partner with Kleiner, Perkins, Caufield & Byers. According to a report in The News & Observer of Raleigh last week, Bloom could reap as much as $30 million from the deal – about $6.7 million per megawatt – based upon calculations …
A major project to generate expensive (so-called) renewable energy at Apple, Inc.’s new data center in the North Carolina mountains highlights a conflict of interest for one of its directors, former Vice President Al Gore.
The massive server farm in the small town of Maiden has already been criticized for the large swaths of forest clear-cutting and burning to make way for a 100-acre solar project, and now more acres are being leveled to construct a $30-million fuel cell facility to generate electricity, according to The News & Observer of Raleigh.
Apple is working with Bloom Energy to build the project. Gore is a senior partner with Silicon Valley venture capital firm Kleiner, Perkins, Caufield & Byers, which in 2002 as the first investor helped launch Bloom on its independent mission to “make clean, reliable energy affordable.”
The National Center for Public Policy Research, an …
Greenpeace, which has campaigned against technology companies for nearly two years over their coal-burning electricity use at “cloud computing” data centers, has convinced one – Facebook – to promise to use renewable energy at facilities they build in the future.
The international environmental pressure group’s members have singled out the popular social networking site in a drive to “Unfriend Coal,” in order to fight the global warming problem that is still vivid in their collective imagination. They are particularly incensed that Facebook has built data centers in Oregon (Pacific Power) and North Carolina (Duke Energy) that are customers of utilities that generate a large percentage of their electricity from coal. Greenpeace initiated its campaign using the site’s own online tools against it, by starting groups in English and Spanish that gather members who wanted “Facebook to run on 100 percent renewable energy.” The group also attempted to …
The competition in corporate America to show who is “Greenest” or “most sustainable” has spun out of control, with the Alinskyite effect that drives corporations to spend vast amounts of time and money trying to address the whims and requests of every Leftist niche group that waves some kind of scorecard in their faces.
Meanwhile customers pay for the lunacy in higher prices, and shareholders (those not in the Corporate Social Responsibility movement) bear the burden in diminished returns on their investments.
A Businessweek report from Thanksgiving Eve illustrated how unwieldy the demands of eco-graders and CSR activists have become, as “companies are buried in requests for data as groups jockey to be the arbiters of sustainability.” And you thought IRS and other government regulatory compliance was a headache.
The article explains how companies like Intel and Walmart are inundated by organizations who seek to rank their performances on …
Last week, the sequel to 2009’s Climategate scandal was introduced to the global Internet audience, and preliminary reviews show it to be potentially more explosive than the original. Gems include iconic Hockey Stick scientist Michael Mann advancing a “cause” and admitting “we certainly don’t know the GLOBAL mean temperature anomaly very well,” and University of East Anglia scientist Phil Jones advising colleagues involved in the U.N. Intergovernmental Panel on Climate Change “to delete all emails at the end of the process,” so to avoid being subject to any Freedom of Information Act requests.
And the Solyndra-splattered Department of Energy doesn’t come off too well either, with Jones warning:
Any work we have done in the past is done on the back of the research grants we get – and has to be well hidden. I’ve discussed this with the main funder (U.S. Dept of Energy) in the past and
U.S. airlines are addicted to the concept of nickel-and-diming customers for each additional cost they can pass along, from baggage fees, to food, to fuel, to imperceptibly “better” seats.
But for some reason they are upset about a European Union plan to charge them for their carbon dioxide emissions on flights going to and from EU countries, despite the fact that all the U.S. carriers who have complained about the EU plan boast about their strategies to lower their “carbon footprint.” USA Today reports that the scheme, beginning next year, could raise round-trip ticket prices to Europe by as much as $30.
“Airlines are fighting the program aggressively in court and in the political arena,” the newspaper reported. “The meter starts running Jan. 1 on fees that U.S. airlines estimate will cost them $3.1 billion over the next decade.”
A lawsuit has been launched in England …
With all the forest clear-cutting, particulate emissions, and wildlife displacement with the widespread burning that is associated with Apple’s massive new energy-sucking data center in Maiden, NC, you’d think the folks at Greenpeace’s new Charlotte office and/or dozens of other environmentalist groups would be protesting non-stop over the damage inflicted on Mother Earth.
But such is not the case – at least not that the media is reporting. And why wouldn’t the eco-activists show up and show their irateness and infuriation?
It’s because Apple is building a solar farm – you know, that environmentally-friendly alternative source of electricity that creates toxic liquid silicon tetrachloride during the production of solar panels, which is being dumped by the tons in China. As you may have heard, the Chinese lead the world in the production of solar panels, which is why the Obama Administration believes we must create hundreds – if not thousands …