Giant technology companies who deliver much of their services via “cloud” computing – such as Apple, Google, and Facebook – have claimed for years that they generate the massive amounts of electricity they need from renewable sources, despite their obvious dependence on fossil fuels.
For example, Apple has said it has “achieved 100 percent renewable energy at all of our data centers,” but as NLPC has reported and an investigation by liberal Web site Truthout.org confirmed, Apple does not power its servers with “green” alternative energy. Instead – as in the case with its western North Carolina facility – Apple sells the power from the solar farms and fuel cells it owns in NC to utility Duke Energy, and also buys renewable energy certificates (or “indulgences”) to “offset” the carbon dioxide emissions its electricity produces.
For a first-hand lesson in the timidity of corporate America, look no further than Intel Corp. This January, the Santa Clara, Calif.-based chip maker announced it would set aside $300 million by 2020 for hiring, training and promoting “underrepresented” racial minorities and women. Intel CEO Brian Krzanich revealed the plan at the annual Consumer Electronics Show in Las Vegas only weeks after he and other top company officials had met privately with Jesse Jackson. The announcement was a triumph for Jackson’s Silicon Valley shakedown campaign. “It’s a huge first step,” he declared, urging other tech firms to follow suit. Given the acquiescence of eBay, Google and Facebook to Jackson at shareholder meetings last May, it is no surprise those companies are doing just that.
The company’s Green Energy Czar Bill Weihl in 2009 had boasted to Reuters that he expected “within a few years” that his people would be able to demonstrate technology that produced renewable energy cheaper than coal.
Google CEO Eric Schmidt recently called global warming skeptics liars. According to Thomas Lifson of the American Thinker:
Google, one of the richest and most powerful companies in the world, is doubling down on the theory that atmospheric CO2 is causing global temperatures to rise (even though they haven't for the last 17 years despite a large increase on CO2). Moreover, Google is withdrawing its financial support from a group, the American Legislative Exchange Council, which it supports on other grounds, because of that group's questioning of the climate change dogma whose models have failed to predict the last 17 years of evidence. Ars Technica reports:
In the sixth year of the presidency of an African-American, long after Jesse Jackson, Sr. should be seen as relevant to anything, some of the largest companies in California's Silicon Valley are resuscitating his career as tribute artist. Jackson once again is resorting to his anachronistic but apparently still effective tactic of issuing an ultimatum for "diversity," giving a company a choice: 1) orient hiring, marketing and other activities to favor nonwhites; or 2) get ready for a boycott, picketing, a lawsuit or other bad publicity. Though it has been a number of years since he has pulled this off, this May he gave information technology industry titans the full Jesse treatment - and on their own turf. At shareholder meetings of eBay, Google and Facebook, Jackson issued aggressive calls to hire blacks and other "people of color," especially for top positions.
Apple, Inc. has grown into a widely admired and one of the most valuable companies in the world, producing terrific products that generate long waiting lines every time a new innovation is announced. You would think executive leadership would not feel the need to bow to environmental pressure groups to appear it is eco-friendly.
But apparently acceptance by the likes of Greenpeace, and a warm reception at Silicon Valley liberals’ cocktail parties, still ranks high in importance in the corner offices in Cupertino, Calif. – even though their boastful claims aren’t true.
A data center in western North Carolina built by Apple, Inc. has now doubled the size of its associated power-generating fuel cell facility, one which in April NLPC reported was a conflict of interest for Apple director and former Vice President Al Gore.
Major technology companies such as Google, Facebook and eBay build these massive server farms to support services such as cloud computing, but in an effort to pacify environmentalists about their enormous energy use, many go to great lengths to make these facilities appear “green.” They’re not.