Sun Chips' loud bag is getting lots of attention, including a Wall Street Journal story yesterday. PepsiCo’s Frito-Lay division bills it as “The World’s First 100% Compostable Chip Package.”
The overwhelming crinkle of the bag annoys people, and it is inappropriate in certain settings like theaters and schools. It is hard to imagine how this bag ever got off the drawing board when one considers how much PepsiCo spends on perfecting and marketing its products.
