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Apple's 100-Percent Renewable Claim Fails the Sunlight Test

green Apple logoApple, Inc. has grown into a widely admired and one of the most valuable companies in the world, producing terrific products that generate long waiting lines every time a new innovation is announced. You would think executive leadership would not feel the need to bow to environmental pressure groups to appear it is eco-friendly.

But apparently acceptance by the likes of Greenpeace, and a warm reception at Silicon Valley liberals’ cocktail parties, still ranks high in importance in the corner offices in Cupertino, Calif. – even though their boastful claims aren’t true.

Apple Doubles Renewable Project at Expense of Duke Energy Customers

green Apple logoA data center in western North Carolina built by Apple, Inc. has now doubled the size of its associated power-generating fuel cell facility, one which in April NLPC reported was a conflict of interest for Apple director and former Vice President Al Gore.

Major technology companies such as Google, Facebook and eBay build these massive server farms to support services such as cloud computing, but in an effort to pacify environmentalists about their enormous energy use, many go to great lengths to make these facilities appear “green.” They’re not.

Al Gore & Duke Energy: Marriage Made in Regulation Hell

Rogers photoThe North Carolina fuel cell project in which former Vice President Al Gore has a conflict of interest as a director of Apple, Inc., illustrates how crony socialism and state mandates to utilize so-called “Green” energy converge to benefit wealthy corporatists at the expense of regular citizens.

Yesterday NLPC reported that Apple’s plans to build a costly fuel cell electricity generation facility adjacent to its new data center in Maiden, N.C., was a conflict for Gore, because plans show Apple has enlisted Bloom Energy to build the project.

Apple's Fuel Cell Project Presents Conflict of Interest for Al Gore

Al Gore photo

A major project to generate expensive (so-called) renewable energy at Apple, Inc.’s new data center in the North Carolina mountains highlights a conflict of interest for one of its directors, former Vice President Al Gore.

The massive server farm in the small town of Maiden has already been criticized for the large swaths of forest clear-cutting and burning to make way for a 100-acre solar project, and now more acres are being leveled to construct a $30-million fuel cell facility to generate electricity, according to The News & Observer of Raleigh.

Facebook Caves to Greenpeace After Pressure Campaign

white Coke can

Greenpeace, which has campaigned against technology companies for nearly two years over their coal-burning electricity use at “cloud computing” data centers, has convinced one – Facebook – to promise to use renewable energy at facilities they build in the future.

Climate Scorekeepers Can't Keep Their Grades Straight

green Apple logoGreenpeace, which has been blown off by one of its co-founders because of its radical behavior, often leaves itself open to easy ridicule – for example, by the promotion of dirty energy sources. Now they’ve done it again.

Only 1½ years ago Greenpeace cheered Apple Computer for its departure from the U.S. Chamber of Commerce over its disagreement on cap-and-trade and federal climate change policy. With Al Gore on the board of directors, you understand what side of the issue the company is on.

Flaherty Warns of White House Plan to Mine Social Network Data

On September 17, 2009, NLPC President Peter Flaherty is interviewed as part of a CNN report by Ines Ferre on Lou Dobbs Tonight. Flaherty warns of a White House New Media office plan to harvest data from social networking websites. NLPC exposed the plan on August 31, 2009. Click here to download a 2-page pdf transcript.

White House Plan to Mine Social Networks is Dangerous Because of Scope, Secrecy and Context

Facebook logoWe are happy that our August 31 report on the White House New Media operation to harvest data from social network websites is finally getting some attention. We unearthed the fact that this office is seeking a vendor capable of conducting a massive data harvesting operation, prompting concerns that the White House is seeking to identify friends and enemies.

When we posted our story, we received so many hits that it took down our server and forced us to move to a more powerful machine, but we received scant print and electronic media coverage. Today, the Washington Times covered the story on its front page, above the fold. Drudge and Lucianne linked to the story, giving it high visibility.

CNN 'Expert' Lamely Claims to 'Debunk' NLPC on White House Data Harvesting on Social Networks

Gewirtz photoDavid Gewirtz, who contributes to Anderson Cooper’s blog at CNN, claims to “debunk” our story about White House New Media office plans to collect data from social networking websites.

Our story was based on a document called a “Request for Quote.” Of the document, Gewirtz states, “It’s a publicly available government procurement document, and just for you, I’ve read all 51 excruciatingly boring pages of the thing.”

Maybe too boring for Gewirtz, as he must have skimmed over this section that appears on page three under “Performance Objectives:”

(K) Provide a web-based tool for government employees to administer and manage this record keeping. (i.e. add new publicly accessible websites to the crawl or adjust the crawl frequency.) Provide a minimum of 10 simultaneous login accounts.

In other words, the administration wants the ability to have at least 10 government workers simultaneously adding new web sites to a crawl program, or adjusting the crawl frequency on web sites being crawled. This would allow a massive data mining operation. Our characterizations of this operation are not exaggerated.

Obama White House Has Secret Plan To Harvest Personal Data From Social Networking Websites

White House photoNLPC has uncovered a plan by the White House New Media operation to hire a technology vendor to conduct a massive, secret effort to harvest personal information on millions of Americans from social networking websites.

The information to be captured includes comments, tag lines, emails, audio, and video. The targeted sites include Facebook, Twitter, MySpace, YouTube, Flickr and others – any space where the White House “maintains a presence.”

In the course of investigating procurement by the White House New Media office, NLPC discovered a 51-page solicitation of bids that was filed on Friday, August 21, 2009. Filed as Solicitation # WHO-S-09-0003, it is posted at FedBizzOps.com. Click here to download a 51-page pdf of the solicitation.

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