There’s that uncomfortable juxtaposition of words again: “Tesla” and “fire.”
This time was quite an accomplishment by the electric automaker’s publicity department: they kept the Irvine, Calif. garage fire quiet for over a month. The secrecy expired on the November 15 incident when the Orange County Fire Authority attributed the incident to the EV’s re-powering set-up, according to a report obtained by Reuters.
I have to hand it to General Motors and those Chevy Volt supporters who continue to come up with creative ways to espouse the virtues of the slow selling and heavily subsidized vehicle. They just won't give up. The latest figures being presented in political fashion utilize large numbers that, on the surface, appear impressive. When analyzed, the figures give more insight into just how much taxpayer money is being wasted on green subsidies, particularly on electric vehicles (EVs). Sound the trumpets! According to Green Car Reports, the Chevy Volt has saved 17 million gallons of gas to date.
Tesla CEO, Elon Musk, seems to have reached cult status with green ideologues, as well as with many in the media. Musk's name often goes hand in hand with descriptive monikers like "visionary" and "genius." Of course, what Musk is really a genius at is getting politicians to fund his private businesses ventures with taxpayer money so they don't have to make a profit.
It might be time to step back and ponder just how genius Musk's latest idea is; which is for Tesla to compete with Ford's best selling F-series trucks by offering up an electric pickup truck.
Fires, faulty drive units, financial losses and stock price deflation marked Tesla Motors news in a week that seemed as bad as the last couple of years were good.
Fortunately for CEO Elon Musk and his support staff he’s mastered the art of celebri-preneur showmanship that he’s built enough standing with the media to endure a really bad week. The multi-billionaire who’s dazzled with innovation at Paypal, SpaceX and SolarCity will be permitted his stumbles because of his track record and his self-assurance. Henrik Fisker, whose taxpayer-backed luxury electric auto company didn’t get nearly the same favor, must be jealous.
General Motors had another disappointing month of sales for its much-hyped green wonder-car in October. Sales for the Chevy Volt plunged over 31 percent from last year, down to 2,022 units for the month. To put that number in perspective, Toyota sells that many Toyota Camrys in about two days. Or, GM is selling less than one Volt per Chevy dealership per month.
Tesla’s once-Teflon Tony StarkElon Musk, the adored Paypal/SpaceX/electric-car innovator who’s been showered with unmitigated media praise and highly inflated stock values, has another lithium ion battery fire to explain.
This one happened after a Model S crash in Mexico. The last one happened less than a month ago in Kent, Wash. Since then Tesla’s share price has fallen from $193.90 on Sept. 30 to $160.58 this afternoon. The irrational exuberance that made the electric automaker the darling of Wall Street has now become merely excitable, although still unjustifiably so. Even Musk himself told Bloomberg last week, “The stock price that we have is more than we have any right to deserve.”
The past month has brought much confusion and concern for General Motors' shareholders regarding the most important and profitable segment of sales for the company. As the company prepares to report earnings for the third quarter this week, media reports are still unclear on just what is going on with GM's new truck lineup; specifically pertaining to the reasons behind the disappointing sales figures that were reported for the month of September when Ford's truck offerings left them in the dust.
It looks like General Motors is going through an identity crisis as its marketing strategy has flip-flopped by changing its targeted audience. The new General Motors' truck ad, "Strong," targets conservatives by honoring a heroic and manly GM truck buyer with lyrics that describe him as a "love one woman for all his life" type of guy who arrived at work on time for twenty straight years. The rugged, heterosexual identity of today's GM differs greatly from last year's politically correct version when the company won praise for running a "gay" Chevy Volt ad and for flying rainbow banners to celebrate America's sexual diversity.