Millions Spent on Ads Does Little for Chevy Volt Sales

Volt/AliensIt looks like there is plenty of inventory of Chevy Volts available for those aliens that seemed to be so impressed with the car on Super Bowl Sunday. Unfortunately for General Motors, earthlings do not seem as enamored with President Obama’s favorite vehicle. Despite GM spending millions of dollars during the month to advertise the taxpayer subsidized Volt, only 1,023 sold in February.

The pitiful sales number is not stopping the ridiculous headlines on the web by proponents of the Volt. One reads, “Chevy Volt Sales Sizzle” as others brag about the car outselling the even more dismally selling Nissan Leaf. One shill site stated that the Volt outsold the Leaf by a “massive” margin of 545 units. Given the fact that GM outspent Nissan by millions of dollars on ads, we can guesstimate the added advertising cost per additional vehicle sold at about $10,000. In addition to the …