Coke’s Polar Bear Campaign Funds WWF Disinformation

white Coke can

Last month NLPC reported that during the holidays Coca-Cola will change its traditional red cans to white as part of an advertising campaign to raise $2 million for the World Wildlife Fund’s “polar bear conservation efforts.” This despite the fact that global polar bear populations are healthy (much larger than 50 years ago), their Arctic habitat is recovering, and the locations where a few of their numbers have declined in some cases are attributed to too much ice, not “global warming.”

Since polar bears are not endangered, it’s worthwhile to investigate what WWF activities the Coke money (which will also match other donations at the company’s Canadian Web site) will support. WWF is international, with separate chapters/Web sites for 48 different countries, but the Coke funding appears to largely go toward U.S. and Canadian efforts.

A visit to WWF-Canada’s polar bear “conservation” page provides some …

White Coke Cans Fund Polar Bear Myths

white Coke canFor years Coca-Cola has given millions of dollars to eco-extreme group World Wildlife Fund, whose alarmism and perpetration of falsehoods are unmatched among its cohorts in climate activism. Now Coke has initiated a new campaign with WWF that features its iconic advertising species in an effort to drive more funding to the international nonprofit group to “protect the polar bears’ Arctic home.”

The promotion will include new packaging for Coke over the holiday season, changing its familiar red cans to white, and featuring an image of a mother polar bear and her cubs on the side. Coke says it will donate $2 million over five years to WWF for “polar bear conservation efforts,” and will also match donations made at iCoke.ca. Last year Coke gave WWF $1.64 million for its various activities globally.

“The planet is changing very quickly, and nowhere more quickly than in the Arctic,” says Gerald …