Arctic

Coke’s Polar Bear Campaign Funds WWF Disinformation

white Coke can

Last month NLPC reported that during the holidays Coca-Cola will change its traditional red cans to white as part of an advertising campaign to raise $2 million for the World Wildlife Fund’s “polar bear conservation efforts.” This despite the fact that global polar bear populations are healthy (much larger than 50 years ago), their Arctic habitat is recovering, and the locations where a few of their numbers have declined in some cases are attributed to too much ice, not “global warming.”

White Coke Cans Fund Polar Bear Myths

white Coke canFor years Coca-Cola has given millions of dollars to eco-extreme group World Wildlife Fund, whose alarmism and perpetration of falsehoods are unmatched among its cohorts in climate activism. Now Coke has initiated a new campaign with WWF that features its iconic advertising species in an effort to drive more funding to the international nonprofit group to “protect the polar bears’ Arctic home.”

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