Submitted by Carl Horowitz on Wed, 06/24/2009 - 15:14
Even radical activists occasionally engage in re-branding, even if mainly for public relations. But a recent name change by an affiliate of the nation's leading radical community action network may signify more than simply a desire for a new image. Wade Rathke, founder and former longtime chief organizer of the Association of Community Organizations for Reform Now (ACORN), announced a few days ago that he has changed the name of the affiliate he heads, ACORN International.
Even radical activists occasionally engage in re-branding, even if mainly for public relations. But a recent name change by an affiliate of the nation's leading radical community action network may signify more than simply a desire for a new image. 
